In honor of Muhammad Ali’s 70th birthday today, January 17, the Roots of Fight lifestyle apparel brand launched by creating an Ali tribute video.
Here is what the company had to say:
“It seems fitting to launch our brand with a video homage to Muhammad Ali. He dominated the sport of boxing and American culture for decades” says Jesse Katz, President of Roots of Fight. “The Greatest of All Time is turning 70 today, and we felt our first Ali video would make a fitting tribute to the champ.”